SINCE MY YOUNGER YEARS, I'VE HAD A PASSION FOR BEAUTIFUL TEXTILES AND SPACES. I WAS FORTUNATE TO GROW UP IN INDIA, WHICH IS RICH IN TEXTILES, TRADITIONAL EMBROIDERIES AND THE ART OF HANDCRAFTED TEXTILES. MY DESIRE TO CREATE MY OWN UNIQUE, FUNCTIONAL AND VIBRANT TEXTILES LED ME TO CHOOSE A CAREER IN TEXTILE DESIGN. I EARNED MY B.SC IN TEXTILE AND CLOTHING AND A POST GRADUATE DEGREE IN TEXTILE DESIGN AND DEVELOPMENT. I ALSO RECENTLY FINISHED MY MBA FROM CARDINAL STRITCH UNIVERSITY WITH HIGHEST SCHOLASTIC ATTAINMENT AWARD FROM DELTA MU DELTA SOCIETY.


​DURING MY PROFESSIONAL CAREER OF OVER FIFTEEN YEARS IN THE BUSINESS, I HAD THE OPPORTUNITY TO DESIGN FOR SEVERAL MAJOR RETAILERS AND DESIGNER BRANDS ACROSS THE GLOBE, SOME OF WHICH INCLUDE WILLIAM SONOMA, NEIMAN MARCUS, WEST ELM, POTTERY BARN, PIER 1 IMPORTS, BED BATH AND BEYOND, WORLD MARKET, LIZ CLAIBORNE, NAUTICA, NATE BERKUS, MONSOON HOME, LA REDOUTE, TARGET AND MORE. IN ADDITION, I HAVE SHOWCASED MY DESIGNS INTERNATIONALLY AT HEIMTEXTIL, GERMANY AND HAVE HAD MY WORK PUBLISHED IN SEVERAL MAGAZINES LIKE ELLE AND VOGUE. THIS JOURNEY HAS LED TO CREATION OF SONIAJ DESIGNS.


I AM EXCITED ABOUT MY COMPANY, AS I WANT TO SHARE MY EXPERIENCE AND DESIGN SKILLS WITH MY CUSTOMERS AND HELP THEM DESIGN A UNIQUE HOME OF THEIR CHOICE. ALSO I OFFER GLOBAL SOURCING SERVICES FOR ARRAY OF PRODUCT LINES FOR RETAILERS, BOUTIQUE STORES, DESIGNERS AND MORE.

THE INSPIRATION